Patterns in Business Analysis

Storylines are repeated because they resonate deeply with human experiences and emotions (Overcoming the Monster, Rags to Riches, The Quest, Voyage and Return, Comedy, Tragedy, Rebirth)

Stories can feel predictable when you recognize the Hero’s Journey:

Familiar Pattern: Once you know about these patterns, experienced viewers or readers can often predict the next steps.

Character Archetypes: Presence of typical characters such as the mentor, the hero, and the antagonist

Despite this, it remains an Effective Proven Formula for tell engaging stories.

The Business Analyst/Project Manager’s Journey

Storytelling elements can be mapped to business analysis roles due to the structured approach in both areas.

Structures and frameworks.

Both involve tackling major problems, pursuing strategic goals, and transforming situations.

Core principles are maintained, whilst the execution and adaptation differ due to varying scenarios.

Different business projects have different stories: a certain journey, challenge, and success involved in project management

Business Analysis in Practice

Recognize Patterns in Projects: Use storytelling structure to tackle major problems, pursue goals, and transform business processes.

Clarify your Objectives: Define the problem statement, goals and scope clearly.

Perform Business Analysis:

Think about the Impact to Business

Actions: What needs to be done?

Responsibility: Who will complete them?

Timeline: When should they be completed?

Get Stakeholder Buy-In:

Persuade stakeholders to support the project by sharing the outcomes of your business analysis.

Communicate these findings using simple language.

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